Unique global Havas Media framework analyzes and tracks the connections brands have with our quality of life and well-being. It’s a practical tool for finding insights for brand and communication strategy. Meaningful Brands gives answers.
What kind of reputation does the brand have? How to increase meaningfulness of the brand? How much do people care about the brand and how does the brand influence quality of life through collective and individual well-being? How has this changed over time?
For more, visit www.meaningfulbrands.ee.